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4 sourced facts about mobile phones and mobile surveys, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

About what share of worldwide web traffic now comes from mobile devices rather than desktops?

Answerabout 49%

Mobile and desktop traffic are now almost perfectly split worldwide.

Source: StatCounter Global Stats gs.statcounter.com

Going deeper

What share of U.S. adults owned a smartphone back in 2011?

Answerabout 35%

Smartphone ownership nearly tripled over the following decade-plus.

Source: Pew Research Center (2011) pewresearch.org

On average, what share of people who see a survey inside a mobile app actually complete it?

Answerabout 13%

In-app surveys beat surveys sent through a mobile browser by a wide margin.

Source: Alchemer (2016) alchemer.com

About what share of U.S. adults are 'smartphone-only' internet users, with no home broadband?

Answerabout 16%

That figure peaked at 20% in 2018 before settling back down.

Source: Pew Research Center (2025) pewresearch.org

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